Nobody tastes your food online, so the photo has to. Here is what food photography in Kolkata should do, with frames from our Balaram Mullick shoot.

In the age of AI, endless scrolling, and split-second purchase decisions, a single image can decide whether your brand is remembered or forgotten. But here’s the truth most businesses overlook: your visuals are your brand. When someone lands on your website or Instagram feed, they’re not reading a pitch first. They’re judging what they see. And that’s where a product shoot steps in. So, let’s answer the big question: What is product photography? It’s not just about clickin